3 Best Practices for Effective Communication
Any important endeavor is based on goals, ideas, and values. In order to be successful in your endeavors, you need to effectively disseminate information to your prospects or target audience. This could be your clients or employees that you need to communicate these ideas, goals, and values too. There are a number of best practices you should adhere to in order to come up with an effective communication strategy.
Visualize and Layout Your Plans
If you want to influence people around you and get them to commit to your values, you need to ensure that your communication is compelling. Take time to ask yourself what you hope to achieve when prospects or employees read your email or report.
You need to have a clear plan before you can take any action. There is never a second time to make the first impression. You, therefore, need to start by understanding your target audience. This is also crucial for compelling storytelling as in marketing.
It is estimated that up to 60% of the brain is dedicated to vision and vision-related cognitive functions as compared to only 3% for hearing. Other studies show that more than 65% of the population responds best to visual stimulation. Visuals are an important part of any compelling story for they are easy to digest and break down the material so that your target audience can follow. They leave a better impression and without a doubt are the most popular sources of information and entertainment on many social media platforms. Also, make a point of making communications entertaining and compelling whenever possible.
Think About the Tools
You need to take time to choose the right tools that will not only facilitate seamless communication but also get information in front of your audience. The latter means you have to understand your audience’s patterns of information access if you are to ensure that the information gets to them.